Tony Luna Creative- Update- 3-31-2022

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…AND HERE ARE THE COMPLETE STORIES…

The Summer term is gearing up so go online to find out about the exciting course offerings at Art Center Extension.

Expand your world and your creativity by reading the Course Descriptions at: https://www.artcenter.edu/acn/coursedescriptions.jsp

Then follow up by contacting Art Center Extension, 626-396-2319 and talk to one of the informative counselors.

The general link to ACX is https://www.artcenter.edu/acx/

Art Center Extension’s Summer 2022 term important dates:

Monday, April 4: start of ACX Summer registration

Monday, May 16: first day of ACX Summer term

Monday, May 30: Memorial Day holiday; campus closed

Friday, June 17: Juneteenth Holiday; campus closed (In 2022 ArtCenter will observe this new holiday

on Friday, June 17 instead of Monday, June 20)

Monday, July 4: Independence Day holiday; campus closed

Saturday, August 20: last day of ACX Summer term

And specifically all three of the Crafting a Meaningful Career classes taught by Tony Luna will be offered to assist mid-career professional eager to take their careers to the next level.

Crafting a Meaningful Career- Part One “Discovering the Dream” Tuesdays, 17 May to 16 August, 2022

Crafting a Meaningful Career- Part Two “Forming the Dream” Thursdays, 19 May to 23 June, 2022

Crafting a Meaningful Career- Part Three “Finalizing the Dream” Thursdays, 7 July to 11 August, 2022

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- Ellen Friedlander, Fine Art Photographer

“Who knew that 40 years in the photography world would eventually label me as an ‘expert’ on a podcast? I am excited to share street photographer Jeff Larason’s newest passion… The Crit House - https://www.thecrithouse.com/

a podcast dedicated to providing photographers with a resource to discuss their work and to experience the critique process as a critical learning tool.

Jeff’s concept completely resonates with my experiences. I was invited onto the show as a guest reviewer for the first 3 episodes. We hope you enjoy this first episode and check out the others as they continue to be released on this YouTube channel!

Please like, share and comment - there is always room for improvement :)

Sending Love, Light, and Creative Flow”

Ellen

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- Krystina Castella, Art Center College of Design - Humanities and Sciences - Business Faculty Director

“…We are looking to expand our faculty pool and have just launched a call for adjunct business faculty. If you would like can you please share this with your networks. This is what I wrote on Linkedin. All applicants materials should be submitted through the HR link below. Thank you. Let me know if you have any questions.” Krystina

http://www.artcenter.edu/about/employment/adjunct-faculty-in-business.html

With the overwhelming interest from our students to learn more about business and the success of our new business minor we are looking to expand our adjunct faculty pool to teach. If you are interested in sharing your knowledge with a global community of young people check out the listing for details .



Preferred applicants will be experienced professional creatives or researchers with an MS, MBA, or PhD, in a relevant discipline and experience teaching at the college level. Candidates should ideally have a background in several of the following areas:


Business and economics strategy and theory


Design and Market research


Design and brand strategy


Product development


Prototyping and testing


Technology commercialization


Social innovation and entrepreneurship


Strategic planning and growth


Intellectual property and legal expertise


Marketing, sales, and distribution


Operations and managerial expertise


Finance and financial accounting

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- Garrisson Pena, Photographer for the World Champion Los Angeles Rams- Garrisson informs us that there are several job opportunities being offered by the Los Angeles Rams. Thanks Garrisson for the heads-up. Much appreciated.

Intern, Photography, Los Angeles Rams

Responsibilities-

The photography intern is responsible for assisting the Rams photography department with a variety of projects including shooting events and games, editing, digital asset management, and game day workflow.

Perform digital asset management workflows to build and maintain Rams photo database via Photo-shelter.

Photograph community outreach, corporate partnership events and other events as assigned.

Edit photos to be used across Rams digital platforms and creative assets.

Assist with photoshoots.

Collaborate with creative, social, and video teams for assigned projects.

And more…

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Intern, Graphic Design, Los Angeles Rams

Responsibilities-

The Graphic Design Intern will work on projects from across the organization.

As part of the responsibilities related to Social and Digital Media, the Graphic Design Intern will work across all social media platforms as well as the Rams app and website.

Additionally, the Graphic Design Intern will be expected to work with the entire team on an as-needed basis on other creative and design deliverables.

Ability to work under pressure on multiple projects and meet tight deadlines.

Proven design work in layout, typography, print, and social media.

Production of social graphics, photo compositing, presentation layout, print collateral, etc.

And more…

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Executive Creative Director, Los Angeles Rams

Responsibilities-

This role will report to our VP of Rams Studio and oversee the concepting and development of all creative content developed in house or with agency partners.

This individual will help to shape our creative strategy and will work close closely with our head of Brand Strategy to build a clear vision for how the Rams brand translates to our creative content and will play a key role in the development of our brand architecture and identity.

The Executive Creative Director will be a visionary who is grounded in results and understands how to turn big ideas into tangible results for the organization.

They will be an exceptional people leader with a keen ability to motivate, guide and develop teams and will be passionate about the development of their organization.

Work with the VP of Rams Studios to develop creative goals in alignment with Rams organizational and marketing goals.

Work closely with the VP of Rams Studios and VP of Brand Strategy to build out the creative vision in alignment with the Rams brand – define how our brand translates to our content, creative, and partnership narratives.

And more…

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- Chris Farrell, Market Watch and Minnesota Public Broadcasting

“What do we do with all that talent? Older workers and the new economy”

Article Last Updated: March 14, 2022 at 2:01 p.m. ET First Published: March 7, 2022 at 1:40 p.m. ET

- By Chris Farrell

https://www.marketwatch.com/story/what-do-we-do-with-all-that-talent-older-workers-and-the-new-economy-11646682004

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Experienced workers are as creative, engaged and productive as younger peers

Did you catch the half-time show at the Super Bowl highlighting hip-hop artists Dr. Dre, Mary J Blige, and Snoop Dogg? The performance garnered high praise among critics and the audience (including me). Less remarked on is that Dr. Dre, Mary J Blige, and Snoop Dogg are in the second half of life—ages 57, 51, and 50, respectively.

Mid-life hip-hop artists are far from alone in exercising their creative energies in their 50s and older. The Whitney Museum in New York City recently had an exhibit documenting the remarkable career of Jasper Johns, an artist still active at age 91. Judy Collins, age 82, released on Feb. 25 her 29th album Spellbound, her first album containing all original songs.

Examples about older artists coming up with original material and continuing to practice their craft are easily multiplied once you start looking. Less appreciated is the economic message in their creative engagement: Prospects for strong economic growth are brighter than conventional perspectives hold with the aging of the population. The skill, knowledge, and experience of older artists highlight just how wrong is the popular stereotype that the typical 50-plus worker is well past their creative, productive, and learning peak.  

“This popular notion is what motivated me to write my book,” says Daniel Levitin, age 64, author of Successful Aging: A Neuroscientist Explores the Power and Potential of Our Lives. He’s also a professor emeritus of psychology and behavioral neuroscience at McGill University in Montreal and a distinguished faculty fellow at the Haas School of Business at the University of California, Berkeley. “What we’re dealing with is another ‘ism’–ageism.”  

Look at it this way: There’s no question the U.S. population is aging with growing numbers of people entering the traditional retirement years. The Census Bureau predicts by 2034—a mere dozen years—for the first time in U.S. history there will be more Americans 65 years and older than 18 years and younger. What should be in doubt is the commonplace assumption that the demographics of an aging population will weigh on the economy’s vitality. The evidence is overwhelming that experienced workers—much like Dr. Dre, Jasper Johns, and Judy Collins–can be as creative, productive, and engaged as their younger peers on the job.

Read: I left my job at age 65 and don’t want to retire — what next?

The real challenge is to get employers to support and to hire older workers who want to stay employed. “What do we do with all that talent?” says Tony Luna, age 77, head of his eponymous creative consulting firm and adjunct professor at the Art Center College of Design in Pasadena. “It’s an opportunity that is waiting to be tapped into.”

Researchers have shown how cognitive processing speed declines with age, but other mental functions improve, such as language and speech. Most important for work and entrepreneurship is that the lessons of experience accumulate. Older adults can “connect the dots” by drawing on memories and tapping into the knowledge they’ve gained over the years. “So much of what we consider to be judgment and wisdom come from experience,” says Levitin. “That’s why the older workers are so good at solving problems.”

Read: Trying to fill jobs at your company? One of the 15 million retired workers between age 55 and 70 might be able to help

Associate professor Thomas Stapleford in the Program of Liberal Studies at the University of Notre Dame sees that judgment and wisdom at play in the classroom. He helped design the “great books” series that is part of the core curriculum for Notre Dame’s Inspired Leadership Initiative. The Initiative helps up to 30 accomplished individuals at the end of their careers to think about what comes next by spending an academic year at Notre Dame. In classroom discussions with undergraduates, Stapleford says the fellows offer what Aristotle called “phronesis,” the practical wisdom that comes from experience.

Read: Once considered on the cusp of retirement, these older workers are taking a ‘gap year’ after successful careers

“They have their life experience, and they draw on it to enrich whatever you are reading,” he says. “It’s a different kind of knowledge—practical wisdom—only learned through experience and it can’t be formally taught.”

Luna echoes Stapleford in comments about a course he teaches on crafting a meaningful career at the Art Center. Among his students are those nearing retirement age and they’re looking for something that still brings in an income but better reflects their values. He encourages them to begin their search by first looking back on their work history, understanding their successes and failures, likes and dislikes. They connect the dots and eventually “they come up with clever, unique things that they never knew they could do before,” he says.

Too many employers believe older employees are past their peak and, therefore, reflexively close off options for using their creativity. Big mistake. Arthur Cropley, a scholar of creativity, runs through a list of research documenting the creativity of ordinary older adults. His conclusion? “Such findings suggest that the social convention of ceasing to work at about age 60, not the disappearance of the psychological potential for creativity, may be a major causal factor in reduced creativity at older ages,” he writes in the research paper CreativePerformances in Older Adults. 

Employers often steer away from investing in the skills of older employees since they’re stuck in their ways, right? Yet anyone who has tried to start a business knows how much new entrepreneurs need to learn. Learning new skills is also good for mental health, notes Levitin. A longtime music producer, he recently released an album of his own material, Sex and Math. “What would make me super-duper challenged would be to have people listen to music I had written and listen to me sing,” he says.  

Taken altogether, employer ageism is one factor behind the striking embrace of entrepreneurship by so many people in the second half of life. Starting a business is a creative enterprise. In 2020 nearly one-quarter of new entrepreneurs were ages 55 to 64, according to the KauffmanFoundation. The share of workers who are self-employed also rises with age. For example, the share self-employed is under 20% for adults below age 50, while it’s 46% for workers ages 65 to 69, calculate economists Katharine Abraham, Brad Hershbein, and Susan Houseman in the working paper Contract Work at Older Ages.

Working late in life isn’t for everyone, including those who have labored at low-pay, physically demanding jobs. Others may decide they want to enjoy full-time leisure. But creating a welcoming environment for older workers who want to stay employed is good for them, the employer, and the economy—especially now when management is finding it hard to hire the workforce they need and want.

Christopher Farrell

Senior economics contributor, Marketplace and Minnesota Public Radio

Co-host of MPR’s Small Change: Money Stories from the Neighborhood

Author of Purpose and a Paycheck, Unretirement, The New Frugality

Columnist for PBS Next Avenue, Marketwatch, and Star Tribune

O: 651-290-1270

C: 612-327-4921

Email: Cfarrell@mpr.org

Website: Chrisfarrell.net

Twitter: @cfarrellecon

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As always we are honored to share stories of the hard work our contributors have accomplished and we are thrilled to promote their activities. Please continue to support the members of our creative community as they design meaning within their careers. Thanks to all for their informative and inspiring contributions.

If you are not on the mailing list and would like to receive your own monthly notices of these Updates please contact tony@tonylunacreative.com. Conversely if you would like to be removed from the email list simply email tony@tonylunacreative.com and write "Unsubscribe" in the subject line.

Keep sending in your informative and motivating emails. I may have to edit them in the interest of space but I will do my best to keep their integrity. Emails and notices are usually posted in the order they are received. Tony Luna Creative-Updates are produced approximately at the end of each month so please provide enough lead time when submitting emails so they can be posted in a timely fashion.

Remember to keep sending us news of your wonderful art, design, and careers, and—as always—stay in touch!

Best.

Tony

Tony Luna Creative

A Creative Consultancy

819 North Bel Aire Drive

Burbank, CA 91501

Home office: 818-842-5490

Email: tony@tonylunacreative.com

http://www.tonylunacreative.com

http://www.tonylunacreative.com/blog

Adjunct Professor, Senior Faculty: Art Center College of Design

Author: "How to Grow as a Photographer: Reinventing Your Career" Allworth Press and

"Mastering the Business of Photography: What the Pros Do When They Are Not Taking Incredible Photos" Skyhorse/Allworth Press

Providing support, inspiration and networking for mid-career creative professionals

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